Aug 02, 2022
In Fashion Forum
In 2018, the Taobao live broadcast platform brought more than 100 billion yuan of goods, with a year-on-year growth rate of nearly 400% , creating a brand new 100 billion-level consumer market. The number of anchors who joined Taobao Live in 2018 increased by 180% compared with the previous year, and more than 100 anchors have monthly income of more than one million. (Data source "2019 Taobao Live Ecological Development Trend Report"). In 2019, the so-called first year of live broadcast e-commerce, in addition to the rapid development of Taobao live broadcast, short video platforms such phone number list as Douyin and Kuaishou are also rapidly seizing the market, and Xiaohongshu is not to be outdone. More and more users are buying goods through live broadcasts, and no one is willing to give up this market, nor can they give up this market. On the other hand, merchants with massive sources of goods continue to create new consumption scenarios with the help of anchors, and through live broadcast interactions, make shopping closer to offline shopping scenarios. Thousands of catties of mango, bayberry and other fruits were sold out within minutes, and 10,000 facial cleansers were sold in 10 seconds. According to media reports: In some live broadcasts, the conversion rate of entering the store is as high as 65%. Students who have done e-commerce should know what a crazy and incredible conversion rate this is. Because of traditional e-commerce, the conversion rate of 510% is quite impressive.