Jul 18, 2022
In Fashion Forum
AM Finally, once the campaign is launched, advertisers can log in to see costs, downloads, and cross-check the number of listeners who have completed the CTA listed in the ad. Our preferred podcast advertising company is AdvertiseCast . Click here for more ghost mannequin effect information Step 3: Create criteria according to best practices It's important to keep some best practices in mind when deciding on ad criteria (length, style, where to place your ad, etc.). timing. The average podcast is about 30 minutes, but people usually only listen to 22 minutes per podcast . This is important to keep in mind when deciding on ad placement for your podcast. For example, if you buy a post-roll ad at the end of a three-hour podcast, many may not be able to complete the desired action. Alternatively, you can buy a 45-minute mid-roll ad on a podcast to capture the listener just before it tunes out. length. Apple's podcast app allows listeners to fast forward or rewind in 15-second increments.