To promote your own APP, you will choose many channels for promotion, and screen some key indicators such as "online time", "download volume", and "payment volume". The first point is that user time is very precious. If you don’t use the APP voluntarily, the cost of these “online hours” is still quite high. The second point is the download volume. The download volume needs to be specific and downloaded content, usage time, retention Hook, analysis is the target user or experiencer.
The key ultimate metric is still "paid volume", looking at channels with high ROI.
High-quality channels can be mobile number list screened out through the two indicators "Online Duration" and "Payment Amount". The so-called high-quality channel is not mainly the channel, but the users touched by this part of the channel are the core target users of the APP. APP can well meet the needs of this part of users, and this part of users happens to be gathered in the places touched by this channel.
New addition and retention need attention. New addition means the vitality of a channel, and retention means the long-term value of a channel. How to measure true new additions and true retentions, excluding those channel players who are habitually outcropping and retreating quickly, in addition to more detailed data analysis, the easy way is to look at "new additions - online duration" and "retention - online duration" and the two Combined value, metrics like Active-User Hours.
Through these preliminary screenings, we can find out which channels can provide products with high revenue and high online duration, and can also find out which channels are of poor quality or unsuitable for this product. After that, we need to adjust the delivery strategy.