Given that the vast majority of people listen to shows using Apple's podcast app, the length of the ad makes a difference. For example, if you're creating an ad that's 10 seconds long, it's not as easy to skip as much as a 30-second ad. style. The way your ads are delivered has a big impact on their effectiveness. The main reason podcasts work so well is that
delivered in a genuine, voluntary way. More intimate than pre-recorded ads. For example, men's clothing company Mack Weldon bought a spot at Wolfpop's "I Was targeted email list There Too" show. McWelldon gave the show's host, Matt Gooley, complete freedom to promote the product the way he wanted. result? Girly delivered a very NSFW blasphemous ad on his show.
And it doubled McWeldon's sales. References: The principles of timeless advertising that are very relevant today How to Get Podcast Listeners Through Paid Ads Mobile App Advertising Marketer Guide ROI for podcast ads Podcast ads aren't just for branding. It can also be very beneficial.