The supermarket brand aims to positively influence people's Industry Email List consumption behavior by selling sustainable products. On the About Us page, Marqt takes an activist approach: “The current food system harms our environment and the quality of our Industry Email List food. It has to change, but our system is pretty stuck: only together can we get it moving”. Social mission is woven into Marqt's identity. That the brand is not satisfied with the status quo is Industry Email List immediately clear from the first meeting. SPAR is a Dutch supermarket chain with stores all over the world.
The brand positions itself as the center of the Industry Email List neighborhood and a supermarket where everything can be found. Words such as Industry Email List convenience, cosy, enjoy and friendliness come to the fore. This is further apart from the character of a brand that wants to bring about system change. If we plot this in our BSR model , the following picture emerges (see Figure 1): two brands that represent almost opposite value patterns and connect with customer Industry Email List groups with somewhat contrasting lifestyles. Red stands for progressiveness, curiosity and the urge for freedom and self-development.
Green, on the other hand, feels more Industry Email List comfortable with certainty, security and safety. You have started a business and now you have to make a name for yourself. There are several ways to achieve this, which come with different Industry Email List costs. This also applies to developing a website for your company. This can quickly add up to Industry Email List costs for a novice entrepreneur. However, a good website does not have to cost tens of thousands of euros. Even for companies that do not have huge marketing budgets, it is possible to set up a beautiful and effective website.