Yes, your raving fans will seek you out and refollow, but what about Phone Number List people just getting to know you? Maybe they ran across you by accident or by referral and are following you out of curiosity but haven't had the time to get to know you well enough to hunt you down? They're lost to you, maybe forever. While Facebook and LinkedIn are selling advertising and other business services as a revenue-generating model, both are closed-mouthed about how their revenue stream is going. And Twitter doesn't appear to have any revenue-generating model yet.
And it's not just technology errors you need to worry about. Remember both Phone Number List Facebook and LinkedIn will freeze or cancel your Phone Number List account for breaking their written and unwritten rules around invitations and promoting your business. Your chances of growth is likely greater when you have a large group of loyal and dependable visitors ready to always respond to what you are offering. Most importantly, social media websites can greatly increase your site's income potential as they can be leveraged for links and better search rankings. If you are not using this technique yet, give it a try and see amazing benefits for your business.
So the question is if one or more of these services were to Phone Number List disappear, what would that do to your marketing efforts? I think this is an important question for any marketing strategy, not just for social media. What it really comes down to, is you shouldn't be dependent on only one marketing tool - you shouldn't put all your eggs in one basket. You need to have a comprehensive marketing plan that uses a variety of tools. This way if one disappears or stops working, you don't lose all your momentum.