You can find something you have in common with the user, or chat about small things that just happened to create a relaxed atmosphere for the user. 2. Explore The process executive list of exploration is the process of in-depth interviews with users. The purpose of this stage is to gradually guide users to express around the theme, so that they can express their needs naturally in their expressions. At this stage, the following steps can be performed: Experience: You executive list can ask users about their experiences, understand their situation, let them tell their own story, and guide them to describe the details of the story, such as: What is your day at work like? Can you give me a specific description?
Difficulties: Lead to think about the problems encountered in the experience, and ask them about their current solutions, such as: Did you executive list encounter any problems in the experience just described, can you tell us about the experience of encountering problems? Emotions: Ask users how they feel, understand their emotions, and gather their feedback from them. 3. Think The meaning of thinking is to let users think about the product spontaneously executive list and help you understand the user's expectations for the product. In this link, you may have unexpected gains. At this stage, the following steps can be performed: Cognitive: Ask the user's understanding of the product; Reason: Ask users to understand the reasons and influencing executive list factors behind the product to help us effectively tap demand; Imagination.
Let users imagine the state after solving the problem in an ideal state, and synchronize the real user value of the product. 4. Closing The purpose executive list of the closeout phase includes allowing users to express doubts and achieve two-way communication. Thanks to the user, it is best to get the user's contact information to facilitate the next communication. It is worth emphasizing that the above-mentioned steps are not fixed. During the real interview executive list process, the sequence of questions should be flexibly manipulated according to the specific situation, so that the interview process can be carried out. The design of the interview questions Questions drive users to express themselves effectively and are one of the keys to in-depth interviews.