Micro-station: From the point of view of demand, as an electronic business card, it is weakly related to business development tools and earning treasures. When users send plans and insurance products to users, they have already attached contact information, resulting in the functions to be introduced below. It seems very redundant; from the Buy email list perspective of interaction, the operation caused by the H5 mode is cumbersome and cannot highlight the main and secondary functions of the content. It also needs to jump to view the details, which increases the operation cost.
The micro-station includes four modules: contact consultation, insurance service, my news, rate me, and basic information of the insurer. It mainly evaluates two functions of contact consultation and insurance service.
Contact consultation, including telephone consultation, free WeChat consultation, WeChat consultation, and qq consultation. In the above table, there is an introduction to the Q&A function, the customer's question comes from Sunflower Insurance, and the agent cannot directly contact the customer. This shows that the agent and the client cannot be directly contacted on the insurer platform. The micro-station is facing the client and needs to be forwarded to the client to be able to see the agent's information. Being able to forward the electronic business card indicates that the agent already has the client's contact information. The function seems superfluous.
Insurance services, which include a personal introduction and Q&A. Let’s talk about the function of customer praise in personal introduction. First of all, the evaluation entrance is on the personal introduction page in the micro-station.