SaaS service providers such as Mingyuan Cloud, Glodon, and Kingdee have a product deployment rate of over 75%, and some leading real estate companies use self-developed products. system to meet the needs of enterprise special database management. Large-scale housing enterprises have entered the era of information management. Development history of real estate SaaS (Data source: iResearch) Current deployment of real estate digital tools (data source: independent research + questionnaire star sample service)
It is worth noting that among the digital tools currently deployed by real estate companies, the proportion of Internet collaborative office components represented by DingTalk, Enterprise WeChat, and Feishu should not be underestimated. The emergence of special database the epidemic has profoundly changed the operation mode of the real estate industry. More business scenarios have moved from offline to online, and more information needs to be transferred from face-to-face communication to text, voice and video conferences.
The impact of superimposed regulatory policies on the real estate industry, "efficiency" has now been mentioned by major real estate companies to an unprecedented height. Based on this, it is not surprising that Internet giants known for their efficiency have entered the real estate digital service. Classification of SaaS software in the real estate industry (Data source: iResearch) In fact, the entry of Internet giants is by no means intentional. After the special database outbreak of the epidemic in 2020 was designated as an online class APP, DingTalk quickly came out of the circle, and in a short period of time, with its product features focusing on "management and control", it became popular with traditional enterprise managers.