2. Why manage the supply chain
1. Respond quickly to market changes
Today's society is no longer the business email list era of "commodity-centric", an era where only products are produced, sales and promotion are required, and user experience is rarely concerned. On the contrary, the current society is a "user-centered" era, which requires products that can greatly meet the needs of users and have a better experience.
The user-centered market is characterized by ambiguous, rapidly changing, and uncertain characteristics. It puts forward very strict requirements on the products of enterprises. It is necessary not only to deeply investigate the core and potential needs of users, but also to respond quickly to changes all the time. In order to ensure that it can occupy an important position in the rapidly changing market.
An important part of coping with rapid market changes is the supply chain, which improves the operation efficiency of the supply network as a whole and provides product supply support in the rapidly changing market.
2. Optimize efficiency and cost
When an enterprise becomes larger and larger, the organizational process will become more and more bloated, the efficiency of the business will become lower and lower, and at the same time, the cost of management will also increase, forming a negative cycle.
The management of supply chain requires the main business process of the enterprise to improve efficiency and reduce costs from the entire product supply to meet the needs of users and maximize the interests of the enterprise.
How to deal with product managers
After being familiar with the basic content of the supply chain, product managers can take into account more directions to think about problems when researching needs or considering solutions. Although the business models of different companies are different, the goals and values of the supply chain are basically the same. From this point of view, product managers can have the following considerations.