Spotify, Apple Music, Amazon Music, YouTube Music have fought a price war in the Indian music market. Under the situation of competition, who will be the final winner? Recently, there has been a price war in the streaming music market in India. After Spotify officially launched in India in March this year, considering price-sensitive factors, the monthly subscription fee of its paid version is only 119
rupees ($1.68), except for the free version with ads, which is less than a quarter of the US market. . Recently, in order to seize the Indian streaming music market, Apple Music also sms marketing service announced price cuts, its monthly subscription fee has dropped from 120 rupees ($1.73) to 99 rupees ($1.42), and the student membership price has dropped from 60 rupees ($0.86) per month. USD) to 49 rupees ($0.70) per month, and family memberships from 190 rupees ($2.73) per month to 149 rupees ($2.14), cheaper than Spotify. Meanwhile, Amazon is also entering a price war by launching an ad-supported music streaming service on Amazon Music.
Amazon Prime will cost Rs 129/month and Rs 999/year after a 30-day trial period. And the shift from premium paid subscription services to ad-supported services will strengthen its competitiveness in the Indian music streaming market. On the other hand, India’s homegrown music streaming platforms JioSaavn and Gaana both cut their annual subscription prices by 70%.