Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding Special leads net also provides challenges. Internet users have dynamic activity patterns and today they spend more time on the web than ever. A 2010 study by Forrester research found that online viewing now equals that Special leads of TV viewing. The average U.S. consumer spends 13 hours a week on both. They have become the drivers of the buying cycle rather than passengers on the sales train. They are smarter and tougher to convince.
But the good news is there are a lot of opportunities in the marketplace Special leads and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending Special leads your carefully-crafted public relations’ messages. Successful Special leads content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave.
When your message is well-received, you can cover a much wider audience Special leads with less distribution costs. This exposure advantage must be balanced with the quality of message you send. It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. 2. Update your email marketing strategies – Targeted Special leads email marketing is still a B2B favorite. A Forbes Media study showed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, finishing slightly lower than